What’s more, many marketing automation options today can also integrate with customer relationship management databases (CRMs), which store contact data, set lead follow-up reminders, and even automate some marketing tasks as well.
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Saving money: Instead of requiring multiple software solutions to keep your marketing and sales efforts in order, automation provides an all-in-one fix that can reduce your spending.Real-time updates: Knowing the exact minute your leads take an action lets you respond immediately, increasing engagement with leads by reaching them while you have their attention.Lead nurturing: Automation options inform you how far along your leads are in the sales funnel and even recommend next steps for marketing to continue to nurture them.Now, you can schedule an entire month’s worth of blog posts, emails, and social updates over the course of a couple hours. No more are the days where you have to spend half of your time conducting online marketing.
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In other words, you can distribute your real estate inbound marketing tasks with greater ease.įor real estate agents in particular, marketing automation is a godsend. Instead of having to manually publish every blog post, share every tweet, and send every email, automation software provides an organized system that completes each of these tasks for you. In short, marketing automation is the act of syncing your real estate marketing efforts to software that makes publishing, sharing, and analyzing your content a cinch.
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The Ins and Outs of Marketing Automation for Real Estate